Friday, 29 May 2009

Shelterbox involves real people in 3D disaster!




Createlondon produced a 3D disarster at Victoria Station this weekend to drive awareness and support for disarster relief charity Shelterbox.



The stunt had a reach of over 100 thousand people who pass through the station at weekends.

Headed by Scotty Bruce and promoted through freelance PR guru Alizia Lang, the campaign was a great success involving a wide demographic from police officers, to football fans to families.

The event created for a non profit charity involved a lot of volunteers who we are very grateful to (in no particular order):
Dan Pryor (Mongolian explorer!) www.yknbs.com
James Webs
Laura Jepson
Emma Nichols
Gabby Barret (freelance experiential marketer)
Becky Maynard (Shelterbox fundraising manager)
Sally Grint (communications and fundraising manager)
Shirley Kirk (Rotary International)
Sally Kettle (1st woman to row the atlantic twice) www.sallykettle.com

Alongside many more who's names we did not have at time of print. BIG THANKS to you all.
Dont forget to check out the website and donate as you wish! www.shelterbox.org.

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