Guerrilla sticker bites back!

I have managed to reject and abstain from joining the i-phone fellowship for some time. Firstly as I loved my old white Erikson flip phone but also I have been turned to stone from people twittering on about how it is a must have for our industry, boring! However I was immediately tempted by the bigger, brighter, superdupar i-pad. Using the internet on my commute is fun and easy, this got me thinking (somewhat belatedly) that the often forgot about guerrilla sticker is worth a re-think.

The guerrilla sticker has humble roots as a quick and inexpensive way for a company to shout about its offering. Adopted generally by the likes of up and coming artists, growing companies and the chav who love just love to get their ‘tag’ out there! Stickers have been dwelling within The Undergound for years.

Why are they due a re-think? Well the problem with guerrilla stickers is that they must be small to ensure they do not get picked up by cleaners, this also has the somewhat unfortunate consequence of not leaving a lasting impression and leaving little space to explain your offering. Well, as I have discovered with mobile internet now being truly mobile nothing is to stop the i-phone/i-pad user checking your website as soon as they spot your sticker. This Solves two problems, the viewer does not need to remember a small sticker when they get home and by checking out the site straight away the explanation of your offering is easily accessed. So altergother a much more relevent medium.

All that is needed is a call to action. ‘If you have read this and it is 6pm take a picture of Big Ben as you go past, send it to us and recieve a whopping 20% discount’

Inexpensive guerrilla stickers may just be back in!

A couple of fun ones below for you to enjoy...