Brand Development - Stress Management Class (01/10/09)
-Brand development
-Brand Identity/ethos
-Collateral
-Website design
-Business streamlining
Brief: To create a brand identity for a contemporary stress management business developed by a leading practitioner from 'The Priory' clinic London.
The key points during development were to produce an identity which reached ABC1 demographics on a mutual level whilst remaining smart and sophisticated. Aesthetically, it was important from the beginning not to head down the conventional route of similar organizations with the use of curvaceous fonts, water, stones, Buddhas etc....
As this organization is cutting edge in its contrasting use of old and contemporary stress management techniques, it was also important to communicate this throughout its identity and to set it apart from more conventional classes.
It was decided that Flash and dreamweaver were not necessary to develop the site. Clean, simple and easy to navigate were the priorities.
Finally it was highly important that the brand and associated imagery gave off a feeling of calm.
Please feel free to check the website for an insight.
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