Brand Creators

Hi there,

So, we have sampling teams, then street teams, then we jazzed them up a little and called them brand ambassadors. Whats next?

I believe that the key to driving successful brand advocacy in 09 is through the use of brand creators or 'BC's'. Rather than working for the brand, Brand Creators work with the brand making suggestions on new products and inputting into the when where and how of marketing campaigns. After all these are the guys that know their market better than any marketing guru.

Once the BA becomes the BC and works with the brand then you have a more successful force who are only to willing to talk about and recommend your brand as they feel a close affiliation to it.

You heard it here first and its coming to a campaign near you soon guys, BC's!

I will keep you posted...